Talking on “Trends in publishing”, Christoph Riess, CEO, WAN-IFRA, Germany, said at the WAN-IFRA meet on September 6 that evolution of newspapers was different in different regions.
Asia had emerged as the powerful media region even outwitting the United States. Every two of three copies of newspapers sold in the world came from Asia. Though the penetration of newspapers was comparatively low in India, there was a great potential for increasing the circulation. Actually, media consumption increased by 40per cent in the last two years.
An analysis of the Indian media showed television, newspapers and radio were growing faster than other media.
Asia only garnered one-third of revenue from advertising in the world. The average circulation of newspapers in India was 11,000 only while Japan had an average of half-a-million.
While advertising on the Internet was progressing fast, it was not affecting the circulation of newspapers. Indonesia had a high Internet growth as well as high circulation of papers.
Newspaper circulation was down in countries like New Zealand and Pakistan.
New intermediaries are also garnering ads. These are: search engines, free online news sites and social media sites. As much as 65 per cent of the ad revenue on the net are garnered by the search engines like Google and Bing.
The growth of mobiles is phenomenal and the focus needs to be on developing content for mobile systems.
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