Peter Wolf of Ringier AG, Switzerland, showed (at WAN-IFRA meet on September 6, 2011 in Chennai) how an integrated newsroom was evolved in his news media group. It all boiled down to adjusting workflows for creating digital content and keeping up with the changed user behaviour.
The Blick sent its technical and editorial staff on study tours to learn from successes and failures and adapting them to the home environment. It also involved logistics such as bringing all the newsrooms into one huge building and constructing bridges to get more open space for discussions among the CEO and four Editors-in- Chief.
The project schedule was conducted in five stages and it involved all departmental staff overcoming their biases and strained relationships.
A web traffic study changed the content for different timings with three deadlines and its success showed. Information was scoured on even what to publish on different days.
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