The WAN-IFRA 2011, began on September 6, 2011 at the Chennai Trade Centre with a welcome address by Mr. K. Balaji, Managing Director, Kasturi & Sons Ltd., & Chairman, WAN-IFRA South Asia Committee.
President of WAN-IFRA, India, Jacob Mathew, in his address, said the print advertising revenue was likely to touch $136 billion by 2013. Seventy-five per cent of India’s population is literate and the print media has a 20 per cent of the adult population as audience. The print media is trusted more in India and access to online news is costlier.
The newspaper industry felt that there is scope for increasing the price of products as there is increasing demand for them. Distribution, however, posed a major problem.
“It will be ages before other new media could challenge the print media,” he said. Credibility for media is very important, he said citing the crisis spawned by a scandal in the an ageold newspaper in the United Kingdom.
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